Lidl Chats

Episode 4: The Magic of the Lidl Middle Aisle

Lidl Ireland and Lidl Northern Ireland

Lidl is world famous for its Middle Aisle – that magical place where you discover products you didn’t think or know you needed. In this episode, we speak to Jason Gunning Non-Food Senior Planner to learn how we choose what goes into that special place in every store, who is responsible for buying these often-quirky items and how we react to what is on trend in the market.